Make sure Your Marketing Leads Convert to Sales

a guide for sales and marketing

How to convert mqls into sqls

Generating leads is sometimes only half the battle. What makes a good marketing lead doesn’t necessarily make a good sales lead and that can cause all sorts of issues. So how do you create peace and harmony between marketing and sales?  How to Convert an MQLs into SQLs looks at these key issues and answers the questions:

  • What's the difference between an MQL and SQL
  • Why do sales and marketing view leads differently
  • How many prospects, leads, MQLs and SQLs need to be generated
  • How do sales and marketing work best together